Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

Explainer Video of Downstream concept and Beers released in 2018

Case Study

More reading materials

Website with links to packaging companies

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In Europe,  legislation continues to coexist at the national legislation and community levels. At the community level, various directives and regulations exist (EU legislative list). While regulations are directly effective in member states, directives need to be transposed by national parliaments in order to become effective.

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The European Union organic logo gives a coherent visual identity to organic products produced in the EU. This makes it easier for consumers to identify organic products and helps farmers to market them across the entire EU.

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If you sell food or beverages in the EU, you must provide essential information so that the end consumer can make an informed decision on their purchase.

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15+ Blockchain Questions Everybody Should Know About

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Across generations and across platforms, American shoppers are insisting on having a clear view into the food that they are consuming.

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Digitalisation and connectivity are changing the Food and Beverage industry as we know it. Using a range of emerging technologies, we are working to offer new, unprecedented opportunities to increase food safety and quality, as well as production flexibility and efficiency.

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