Module 1 – The Senior’s Food Market Opportunity
Module 2 – The Healthcare and Nutritional Needs of Seniors
Module 3 – Food Fortification for Health Management
Module 4 – Designing New Foods for Seniors
Module 5 – The 5 Phases of New Product Development
Module 6 – Nutrition and Health Claims
Module 7 – Innovative Packaging and Food Labelling
Module 9 – Seniors’ Unique Barriers and Needs
Module 10 – Using Innovation to Create Opportunities
Module 11- The Design Thinking Process
Module 12 – Researching Senior Consumers’ Needs
Module 13 – Effective Marketing Approaches to Senior Consumers
Module 14 – Business Models for the Seniors Market
Module 15 – Creating a Seniors Food Marketing Strategy
Podcast by Rujuta Diwekar giving tips and recommendations to stay healthy during lockdown.
More reading materials
Webpage of Campofrio Company located in Spain
Article about how product developers are creating functional foods for various age groups.
This video shows how the ageing population is a massive – if somewhat overlooked – opportunity for the food industry. Understanding consumer expectations in this segment is key to delivering relevant product innovations.