Our Good Practice Guide for small- and medium-sized enterprises (SMEs) is a unique training tool for SMEs to get a complete view of commercial examples driving the opportunities for food innovation in the Silver Economy in Europe.
Europe’s demographic future can be summarised in one colour: silver!
As the number of births in our population decreases and life expectancy increases, seniors are at risk of food insecurity due to limited or uncertain access to nutritious, safe foods in socially acceptable ways. Hence, the food industry needs to respond!
This Good Practice Guide is a unique training tool for small- and medium-sized enterprises (SMEs) to understand the drivers and opportunities for food innovation in the senior markets in Europe and provides the inspirations to apply their learnings in food businesses.
As a part of the PIFS project, we present 20 carefully selected, compelling Good Practices from project partner regions and the EU. It includes case studies and learning activities/tips that can be introduced or incorporated into present food innovation approaches across Europe.