Modules

Module 1 – The Senior’s Food Market Opportunity

Module 2 – The Healthcare and Nutritional Needs of Seniors

Module 3 – Food Fortification for Health Management

Module 4 – Designing New Foods for Seniors

Module 5 – The 5 Phases of New Product Development

Module 6 – Nutrition and Health Claims

Module 7 – Innovative Packaging and Food Labelling

Module 8 – Sensory Analysis and Consumer Testing

Module 9 – Seniors’ Unique Barriers and Needs

Module 10 – Using Innovation to Create Opportunities

Module 11- The Design Thinking Process

Module 12 – Researching Senior Consumers’ Needs

Module 13 – Effective Marketing Approaches to Senior Consumers

Module 14 – Business Models for the Seniors Market

Module 15 – Creating a Seniors Food Marketing Strategy

Module 16 – Brand Building for the Seniors’ Market

Resources

Different Types of Innovation Explained
The Innovation Explained series covers everything innovation, providing you with valuable insights in a compact, easy-to-follow format.

She Talks Law: Food Innovation & Regulation
In this episode, you’ll learn about cell-cultured and plant-based foods, the FDA, and how regulatory agencies review new products and industries.

More reading materials

This short self-assessment tool will provide you with an overview of how prepared your company to innovate nutrient-enriched food products and services for seniors. It is developed as part of the Innovating Food for Seniors Project funded by the European Commission.

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Innovator’s Dilemma, one of the most significant and widely recognized theories in history, is designed to explain psychological and economic phenomenon regarding disruptive innovations

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This white paper examines the economics of autonomous mobility, including human and freight transport, both of which are facing profound changes.

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Jay Doblin (1920-1989) was a US industrial designer and educator.

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