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Online Module 15 ES

Online Module 15 ESLearning2022-09-19T14:18:41+00:00

Modules

Módulo 1 – La oportunidad del mercado de alimentos para personas mayores

Módulo 2 – Las necesidades sanitarias y nutricionales de las personas mayores

Módulo 3 – Desarrollo de alimentos para la gestión de la salud

Módulo 4 – Diseño de nuevos alimentos para personas mayores

Módulo 5 – Las 5 fases del desarrollo de nuevos productos

Módulo 6 – Declaraciones nutricionales y de salud

Módulo 7 – Envasado innovador y etiquetado de alimentos

Módulo 8 – Análisis sensorial y pruebas de consumo

Módulo 9 – Barreras y necesidades únicas de las personas mayores

Módulo 10 – Utilizar la innovación para crear oportunidades

Módulo 11 – El proceso del pensamiento de diseño

Módulo 12 – Investigar las necesidades de los consumidores más mayores

Módulo 13 – Enfoques de marketing eficaces para los consumidores mayores

Módulo 14 – Modelos de negocio para el mercado de las personas mayores

Módulo 15 – Creación de una estrategia de marketing de alimentos para personas mayores

Módulo 16 – Creación de marcas para el mercado de la tercera edad

Recursos

Algunos materiales más de lectura

  • https://recurpost.com/blog/food-marketing-strategy/
  • https://sopexa.com/en/news/know-how-to-talk-to-seniors/
  • https://www.foodnavigator.com/Article/2016/09/22/Food-for-seniors-The-million-dollar-opportunity-that-industry-is-in-denial-about
  • https://www.loreal-paris.co.uk/face-care/age-perfect
  • https://www.pineau.fr/fr/le-pineau-des-charentes/notre-histoire
  • https://www.nutritionaloutlook.com/view/elderly-customers-food-supplement-marketing-opportunities
  • https://www.semrush.com/blog/7-tips-for-marketing-effectively-to-seniors/
  • https://ec.europa.eu/eurostat/cache/infographs/elderly/index.html
  • https://www3.mruni.eu/~int.economics/5nr/Isoraite.pdf
  • https://www.suddenlysenior.com/advertising-to-seniors/#10-Tips-to-Marketing-to-Seniors-Best-Way-to-Advertise-to-Seniors
  • https://www.ageuk.org.uk/get-involved/volunteer/donate-your-words/?utm_source=retail&utm_medium=offline&utm_campaign=cadbury
  • https://www.marketingtutor.net/what-is-competitive-strategy/

Innovating Food for Seniors

Providing an open source training programme for Food SMEs in the commercialisation of nutrient-enriched foods for the elderly.

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